LOVERICE WEBSITE
Client: Loverice
Year: 2016
Project type: Web Design, Web Development
A MODERN WEBSITE, AND THE STORY OF A RICE WITH ORIGIN. A REAL RICE.
Loverice promises to change the way rice is perceived. The brand attributes its rice with an origin and personal identity. Together, they add value to their product, making it stand out from the rest.
The goal of Loverice’s new website is to present a new brand of rice. Genuine, sustainable and authentic.
We wanted to educate the public about the purpose of Loverice’s mission: why it makes sense to produce and sell a rice like theirs. In order to do this, we created each page in a storytelling point-of-view.
The website is entirely mobile friendly. It includes a blog with recipes, tips and planting stages, for a more direct communication with the public.
COLOR SCHEME
Loverice’s logo is made up of the colors magenta and black. That was our starting point.
In order to keep a clean appearance, and taking advantage of the color of rice, white is the predominant color. The remaining choices for the scheme are neutral colors that complement the main two that were mentioned above.
Lastly, the pictures on the website bring color to the pages. Warm yellows, oranges and greens that remind us of where Loverice’s real rice comes from.
DESIGN THAT TELLS A STORY
ONCE UPON A TIME THERE WAS LOVERICE…
Our design process was one focused on rigor and excellence. Each detail was carefully thought of, so it could properly fulfill its purpose: show Loverice’s traits of authenticity and innovation. Each page tells a compelling story about different aspects of the brand and its product, so the user feels motivated to navigate the whole website and get to know the rice and its origins. And, ultimately, seek out the product at a store near them.
BLOG & RECIPES
RECIPES, TIPS, AND MUCH MORE!
The blog was created with the intention of bringing the brand and its final consumers closer.
Aside from recipes, you can also find tips about the confection of rice, stages of plantation, as well as news from the press on the blog.
The user can filter through the posts’ categories, which makes the search for a specific article much easier and intuitive.
BLOG & RECIPES
RECIPES, TIPS, AND MUCH MORE!
The blog was created with the intention of bringing the brand and its final consumers closer.
Aside from recipes, you can also find tips about the confection of rice, stages of plantation, as well as news from the press on the blog.
The user can filter through the posts’ categories, which makes the search for a specific article much easier and intuitive.
WE KNOW THE PRODUCT DESERVES TO BE IN THE SPOTLIGHT
EVERY RICE HAS A STORY TO TELL
Loverice’s product gallery is modern and visually appealing. Each type of rice they offer has its own characteristics, making it essential that the user have the option to learn more them. Thanks to the pages dedicated to each one of the products, there’s no missing information. The user has access to the characteristics, methods of preparation, advice, nutritional values and it’s even possible to review the product.
On top of that, these multiple pages translate into a big advantage when it comes to search engine ranking.
READY FOR ALL DEVICES
ACCESS THE WEBSITE AT HOME, ON THE STREET, OR EVEN THE SUPERMARKET!
A brand’s online presence is imperative, as well as the possibility of being accessible on any device. We took this new reality into consideration and programmed a website that is entirely responsive and mobile-first. This way, the user can access Loverice’s website on any device, whenever they want.
