Copywriting and SEO improvement
Client: Carnalentejana D.O.P.
Year: Since 2015
Project type: Copywriting, Search Engine Optimization (SEO)
WE INCREASED THE NUMBER OF NEW SESSIONS TO THE CARNALENTEJANA WEBSITE IN 86%.
The brand Carnalentejana D.O.P. (Protected Designation of Origin) trusts in Portugal Multimedia to manage and update its website.
Since the launch of the brand’s website, our team has been creating content for the same, from copywriting to photography.
During the first year that the website was online, we were able to perceive what the public is looking for and thus optimize the structure of the website.
All the new content has played a key role for the website’s SEO optimization success.
Content Creation
It’s clearly noticeable the traffic increasement on the website when there is a new article.
Carnalentejana D.O.P. is a brand that shows up in several events related to it sector, so it is important that there is a record of what happened.
That way, Portugal Multimedia not only writes articles and news related to the brand and events but also captures images. Our photographs are a differentiating factor, which becomes an asset to SEO.
SEARCH ENGINE OPTIMIZATION: RESULTS
The success meters of our work in SEO are provided by Google Analytics.
Based on the time interval between September 20 and October 20, 2016, in which we carried out this analysis, the Carnalentejana website acquired 86.02% new sessions.
Another important information relates to how new users came to the website. Surprisingly, 72% of the traffic comes from organic search. This means that more than 70% of the people who accessed the website did through a search on a searching engine.
